Students in this program explore how to market products. To get quality traffic to your website, you will need to think about your online sales funnel, as well as using growth hacking tactics. Marketing and online sales are now based on a pull model where people interact with your brand while researching a purchase, as opposed to pushing out a message like traditional media.
Students will learn:
Digital Marketing Strategies
Content Optimization & Strategy
Search Engine Optimization
Social Media Strategy
Visual Design Best Practices 60-minute sessions of awesome STEM Education 4 Sessions per month